It can affect user experience, SEO, and security. As we explained in our last article, website hosting is about transferring your website file to a hosting server. The location of your property is also important for another reason. It can affect the loading speed of your website.
The further away you are from your target audience, the longer your pages will take to load. So if your visitors are in the UK, it's good to have your accommodation there as well. In general, the closer the visitor is to the website to the web server, the fewer networks will pass the data. Suppose you are targeting customers in the United States and that you have a server and an IP address in the United Kingdom.
Data has to travel across the Atlantic Ocean, so latency and download speed will be a little slower than if you were in the same area as your intended market.